The No-BS Guide to Selling Digital Products on Etsy (From Someone Who Actually Does It)

Selling digital products on Etsy isn't rocket science.

Anyone who says otherwise is lying to you.

The only hard part is figuring out what works and what doesn't.

And today, I'll share what actually works, no fluff included.

A SPECIAL OFFER FOR YOU FROM OUR SPONSOR

Discover 100 Game-Changing Side Hustles for 2024

In today's economy, relying on a single income stream isn't enough. Our expertly curated database gives you everything you need to launch your perfect side hustle.

• Explore vetted opportunities requiring minimal startup costs

• Get detailed breakdowns of required skills and time investment

• Compare potential earnings across different industries

• Access step-by-step launch guides for each opportunity

• Find side hustles that match your current skills

Ready to transform your income?

[Download Now]

TIP #1
Make Your Products Easy to Find

Your product titles need to speak the same language as your buyers.

Don’t name your product "Daily Planner V2".

Try "2024 Daily Planner with Habit Tracker and Meal Planning."

See the difference?

You're telling people exactly what they'll get.

When you write your product descriptions, imagine you're talking to a friend over coffee.

Break down what's included, how to use it, and why it makes life easier.

Skip the fancy hyped words - keep it real and relatable.

TIP #2
Let Pictures Talk

You think pictures don't matter for digital products.

Wrong!

Create eye-catching mockups that show your digital products in action.

If you're selling a budget tracker, show it filled out with sample numbers.

For a wedding invitation template, display it in a beautiful setting with matching envelopes and flowers.

Tip: People love seeing the before and after. Show them the blank template and the finished result. It helps them imagine using your product themselves.

A SPECIAL OFFER FOR YOU FROM OUR SPONSOR

Ultimate Etsy Success Blueprint

Ready to boost your Etsy shop and become one of the top 1% of sellers? Forget the struggle of setting up your shop, the slow sales, and ineffective marketing. Our Etsy Success Blueprint is your key to dominating Etsy.

• Master Etsy's intricacies to gain an edge: Understand Etsy's algorithm, rules, and advantages for a profitable shop.

• Craft your shop like a pro: Follow our guidance to establish your unique position in the market.

• Create Etsy bestsellers: Learn the art of researching and crafting products that sell.

• Boost visibility and conversions: Learn how to optimize your products, thumbnails, mockups, and SEO to attract and convert visitors.

Join the 100+ Etsy sellers who've used our blueprint to unlock their shop's potential.

Get it now.

TIP #3
Price It Right

Pricing isn't just about picking a number out of thin air.

Look at similar products in your niche.

And then find the sweet spot.

The issue is that it's easier said than done.

It is all about experience.

Let me help you a little bit.

Start with a slightly higher price and run occasional sales.

It works!

People love getting a deal, and limited-time offers create urgency. "This week only: 30% off all wedding templates!" sounds much better than permanently low prices.

TIP #4
Get Social (But Be Smart About It)

I don’t like social media, but as a seller, you must use them.

However, you don't need to be everywhere. Pick one or two platforms where your ideal customers hang out.

• Instagram works great for visual products like planners or wall art.

• Pinterest is perfect for wedding-related items.

• TikTok can help you reach younger buyers looking for unique digital downloads.

Share useful tips related to your products.

If you sell budget planners, post money-saving ideas. Selling recipe templates? Share quick cooking hacks. Give value first, sell second.

TIP #5
Build Your Community

Your past buyers are gold mines for future sales.

After each sale, send a friendly note thanking them.

Include tips on how to get the most out of their purchase. Happy customers often become repeat buyers and your best advertisers.

Create a simple email list.

Offer a small freebie to get people to sign up.

Then keep in touch with helpful content and exclusive offers. My email list now brings in 40% of my sales!

TIP #6
The Secret: Customer Service

Here's what most sellers miss… amazing customer service can set you apart more than any product feature.

Answer questions quickly. Help people who struggle with downloads. Go the extra mile.

One time, I helped a customer customize their vector colors.

She loved it so much, she told all her friends about my shop.

TIP #7
Make It Easy to Buy

Remove any barriers that might stop people from buying.

Create clear instructions for downloading and using your products. Add a frequently asked questions section to your shop.

Include everything buyers need in the first download.

Nobody likes hunting for fonts or having to buy extra software to use what they just purchased.

Let me use one allegory.

Running an Etsy shop is like hosting a party.

Make your guests (customers) feel welcome, valued, and excited to come back. Keep improving, stay authentic, and watch your digital product store grow!

Have a great day,

Miroslav from The Design Nexus

TOOLS YOU SHOULD TRY

Even if you sell products other than mugs or t-shirts, it doesn't mean it will cost you more.

There are tools that can help you with the tasks, and most of them have free versions.

• Research: Alura

• Graphic Designs: Creative Fabrica

• Design Editing: Canva, Kittl

• Vectorizing: Vectorizer AI

• POD Fulfillment: Printful, Printify

Disclaimer: Within the article, you will find affiliate links. If you decide to purchase through these links, I want to sincerely assure you that I will receive a commission at no extra cost to you.