How to Manage Multiple Stores on Etsy

Running one Etsy store is already hard. 

But what about running multiple shops? Yes, this is a whole different level.

And it does not matter if you sell handmade jewelry in one shop and vintage clothing in another, or you’re just testing different niches…

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TOP QUESTION
Can You Even Have Multiple Etsy Shops?

Yes!

Etsy allows you to have multiple stores, but you must follow their rules.

You need separate accounts for each shop, meaning separate email addresses.

This rule is IMPORTANT. Two shops means two different email addresses.

However, Etsy doesn’t let you run multiple shops from one account. So, you’ll have to log in and out each time you switch stores.

Annoying? Yes.

Doable? Also yes.

Im doing it simple. One shop I have open in Google Chrome, the second in Firefox.

MAIN PROBLEMS
The Biggest Struggles of Running Multiple Etsy Stores

If you think running two or more shops will double your sales, think again.

While it can be true, it's not a rule.

Here are some common struggles and how to deal with them.

Keeping Everything Organized

Each shop has its own set of listings, messages, orders, and analytics. And it’s easy to mix things up.

Imagine shipping a crochet scarf to someone who ordered a handmade candle.

Solution: I used simple spreadsheets, but you can also use project management tools like Trello or Asana to track inventory, orders, and customer inquiries for each shop separately. Also, give each shop a distinct brand identity, so you don’t confuse them.

Logging In and Out Constantly

As I already mentioned, Etsy requires separate accounts for different stores. This means constant logging in and out. This can be frustrating, especially when handling customer messages.

Solution: I use different browsers for each store - Chrome for one, Firefox for another. Or, use incognito mode to switch between accounts faster. Another trick? A password manager like LastPass can save login details and speed things up.

Managing Inventory

You don’t want to sell the last piece of a popular item in one shop, only to realize it was also listed in another shop.

Solution: If you sell the same item across multiple stores (why should you), track inventory meticulously. Use inventory management software like Craftybase or put a strict stock limit on your listings.

Marketing Multiple Stores

Promoting one Etsy store is hard. Promoting two or more? That’s a digital marketing challenge. Each shop needs attention, and running social media for multiple brands can feel like a full-time job.

Solution: Focus on automation. Use scheduling tools like Later or Buffer to plan social media posts in advance. Also, cross-promote strategically. Simply mention your other store in the announcement section of each shop.

Keeping Up With Customer Service

Customers don’t care if you have multiple shops. They simply expect fast responses. When you’re managing multiple inboxes, messages can add up.

Solution: Set up quick response templates for common questions. Etsy also has an auto-reply feature for messages, which can buy you some time if you’re busy.

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RULES TO FOLLOW
Rules Etsy Sellers Must Follow

Etsy has strict policies for sellers with multiple shops.

Breaking them can get you banned, and trust me, you don’t want that. You should also know, that Etsy can ban all your shops.

• Transparency: You must disclose all your shops in your store policies or About section.

• No duplicate listings: If you list the same item in multiple shops, it must be clear that they are separate businesses.

• Separate branding: Etsy expects each store to have a distinct identity. Don’t copy-paste store descriptions across shops.

• Follow the Handmade Policy: If you sell handmade goods, they must meet Etsy’s standards. No factory-made mass production!

Is Running Multiple Etsy Shops Worth It?

It depends on your goals.

If you want to sell in different niches, expand your business, or separate handmade from digital products, then yes… it’s worth it. But it’s also extra work.

If you’re problem to manage one store, opening another isn’t a great idea. Get your first shop running successfully before you expand.

Managing multiple Etsy stores isn’t easy, and it will never be. But it’s possible to do it with the right strategies.

• stay organized,

• use automation where you can

• and always follow Etsy’s rules.

If you do it right, running multiple shops can boost your income and help you reach more customers.

Have a wonderful day,

Miroslav from The Design Nexus

TOOLS YOU SHOULD TRY

Even if you sell products other than mugs or t-shirts, it doesn't mean it will cost you more.

There are tools that can help you with the tasks, and most of them have free versions.

• Research: Alura

• Graphic Designs: Creative Fabrica

• Design Editing: Canva, Kittl

• Vectorizing: Vectorizer AI

• POD Fulfillment: Printful, Printify

Disclaimer: Within the article, you will find affiliate links. If you decide to purchase through these links, I want to sincerely assure you that I will receive a commission at no extra cost to you.