Unique Products That Actually Sell on Etsy

Just sell t-shirts. This advice I actually received when I asked what to start selling on Etsy.

And I did it.

But through experience, I learned that Etsy is more than just t-shirts.

The good news is, there are still plenty of underrated products that don’t get the attention they deserve.

But can actually sell really well!

PRODUCT #1
Enamel Mugs

They are unbreakable and great for kids.

In fact, parents love enamel mugs because they’re safe and durable.

These mugs are also excellent gifts, especially around holidays like Christmas.

And of course, personalization makes them even better. Just add a child’s name or a fun design and charge more.

Plus, they are great for hot drinks, like cocoa in winter.

You can sell enamel mugs, because they have steady demand, especially when you offer custom designs.

You can start with simple designs and let customers add their own details. This can give your customers something unique while helping you charge more.

You can easily profit by pricing them well, even adding a few dollars for custom features.

PRODUCT #2
Doormats

When I first thought of selling doormats, I was unsure.

But then I saw how well they sell, especially personalized ones.

Doormats are not just functional, they’re also a way to make a home look welcoming.

A lot of people like to put their family name or funny messages on doormats. This makes them ideal for new homeowners or weddings.

Doormats are especially popular during the holiday season.

Think about winter-themed mats or spooky designs for Halloween.

And according to me, text-based designs work best, so keep it simple with names or short phrases. This keeps production easy, and the print quality stays clear.

PRODUCT #3
Journals

Journals sell all year round.

People use them for all kinds of things - budgeting, setting goals, or writing down thoughts.

And again… personalized journals are popular.

Honestly, personalization has been a hot topic in recent years.

You can easily add names, dates, or special messages to make each one unique.

You can target many different buyers by selling journals for specific purposes.

For example, some people like journals for keeping track of dreams, while others use them for daily planning.

With the right design, you can make journals that fit different themes or moods.

PRODUCT #4
Desk Mats and Mouse Pads

These might surprise you, but desk mats and mouse pads are very popular right now.

People spend a lot of time at their desks, and they want their workspaces to look nice.

Desk mats are bigger than mouse pads, but both give you plenty of space to get creative with designs.

So, why not start selling desk mats with motivational quotes? Or make them more personal.

Yes, people like desk accessories that feel personal.

Think of themes like nature, calming colors, or even quirky designs with animals.

This product is perfect if you want to give people something both fun and functional. And because they are larger, you can charge more for them.

PRODUCT #5
Yard Flags

Yard flags are an unexpected hit on Etsy.

When I first heard about them, I wasn’t sure if people really bought them.

But yard flags are big sellers, especially when personalized. People love to decorate their yards with flags that match the season, like Christmas, Halloween, or the Fourth of July.

They’re also great gifts for weddings or housewarming parties.

Personalized flags with family names, pets, or funny sayings work well. You can use bright colors and fun themes to catch attention.

These small, seasonal items can easily become part of a customer’s regular holiday decorations.

TIPS
Tips for Selling Underrated Products

Now that you have some product ideas, how do you get started?

• Personalize Your Products Personalization is key. People love items that feel special. Whether it’s adding a name, a date, or a custom design, personalization can make your products stand out.

• Use Print-on-Demand Services Services like Printify or Printful to make it easy to create personalized products without needing to hold stock. This is helpful if you’re just starting out. You can create designs, list them, and have them printed only when someone buys them. This keeps costs low and lets you experiment with different products.

• Test Different Designs Try out different designs to see what your audience likes. Don’t be afraid to get creative. You might find that a design you thought wouldn’t work becomes your bestseller!

• Focus on Keywords When listing your products, think about what people are searching for. Use keywords that match your items, like “personalized enamel mug” or “funny doormat for new homeowners.” This helps customers find your shop more easily.

• Prepare for Busy Seasons Products like enamel mugs and doormats sell really well around holidays. Make sure your shop is ready for the busy season. You can create themed products and offer gift-wrapping options to attract holiday shoppers.

IN ACTION
Why These Products Work

The truth is, that people are always looking for unique, personalized products.

Items like enamel mugs, journals, and doormats offer people a chance to buy something that feels personal.

And yard flags are great for seasonal or gift purchases.

Many of these products are also functional, so they serve a purpose in everyday life.

And don’t forget, that people like buying things they can use but still want them to reflect their personality. That’s why personalization is so important.

When you combine practicality with customization, you offer something customers can’t easily find elsewhere. That’s what makes these products a smart choice for your Etsy shop.

These products are underrated, but they sell well.

Since most of them can be done using the print-on-demand method, they don’t require a large investment.

Have a wonderful and productive day,

Miroslav from The Design Nexus

TOOLS YOU SHOULD TRY

Even if you sell products other than mugs or t-shirts, it doesn't mean it will cost you more.

There are tools that can help you with the tasks, and most of them have free versions.

• Research: Alura

• Graphic Designs: Creative Fabrica

• Design Editing: Canva, Kittl

• Vectorizing: Vectorizer AI

• POD Fulfillment: Printful, Printify

Disclaimer: Within the article, you will find affiliate links. If you decide to purchase through these links, I want to sincerely assure you that I will receive a commission at no extra cost to you.